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Mission and Values

Our Purpose: Empowering small-scale coffee farmers, connecting communities, and inspiring conscious consumption - one great cup of coffee at a time.

We do this by:

  • Roasting and brewing fantastic organic, fair trade coffee;
  • Building long-term friendships and direct business relationships with farmers and their communities;
  • Getting more money into the hands of hard working coffee farmers;
  • Working to help our Customers to succeed; and
  • Building a community within and around our company - one smile, helping hand, and pat on the back at the time.
Our Vision: A business world in which open, honest, fair, and direct relationships connect and positively impact producers and consumers and everyone in between.

The Cafe Campesino Core Values Statement:

These values explicitly define our culture, influence our strategies and informs our day to day actions.  They frame all decisions and we evaluate our success based upon them. At Cafe Campesino, and our sister company Sweetwater Organic Coffee, we:

  1. Embrace differences, challenges, and change.
  2. Work with a positive, innovative, and can-do attitude.
  3. Passionately focus on our trading partners and customer relationships.
  4. Live to be inspired and to inspire others.
  5. Are building a thriving, authentic and positive local and international community.
  6. Always act with kindness and compassion.
  7. Are humble and grounded in gratitude.
  8. Have fun and pursue happiness.
  9. Seek knowledge and personal growth.
  10. Do the right thing regardless of the consequences.
  11. Practice diligent financial and natural resource stewardship.
  12. Treat people better than we expect to be treated.
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