Medium Roast
Body: Light–Medium • Aroma: brown sugar, floral, sweet • Acidity: Medium–High • Flavor: citrus, cherry/berry, caramel, vanilla
Shop MediumRoast Styles
Explore Our Coffee Roast Styles
For over 25 years, Café Campesino has small-batch roasted fair trade, organic, shade-grown coffees to highlight each origin's character. Our roast master has developed each roast and blend in order to highlight the best characteristics of each bean. Whether it is a medium roast focused on bringing out a bean's natural attributes or a dark roast that adds rich and robust tones, the result is a nuanced flavor. Our coffee is never burnt or bitter, so you can choose the roast that suits your taste with total confidence.
Small-batch roasted
Fresh after proper maturation
Fair Trade • Organic • Shade-grown
Shop by Roast
Full City Roast
Body: Medium–Full • Aroma: malt, chocolate, honey • Acidity: Low–Medium • Flavor: chocolate, caramel, hazelnut; occasional berry in naturals
Shop Full CityViennese Roast
Body: Medium–Full • Aroma: nutty, cocoa, light spice • Acidity: Low–Medium • Flavor: caramelized sweetness, subtle smoke, tea/citrus
Shop VienneseFrench Roast
Body: Full • Aroma: smoky, brown sugar, chocolate • Acidity: Medium (often perceived lower) • Flavor: dark chocolate, molasses, earthy/smoky; syrupy finish
Shop FrenchQuick Compare: Roast Levels
| Roast | Acidity | Body | Typical Flavor Notes |
|---|---|---|---|
| Medium | Med–High | Light–Med | Bright, nutty; citrus & floral; caramel/vanilla |
| Full City | Low–Med | Med–Full | Chocolate, caramel, hazelnut; occasional berry (naturals) |
| Viennese | Low–Med | Med–Full | Caramelized sweetness, cocoa; subtle smoke; tea/citrus |
| French | Medium (perceived low) | Full | Dark chocolate, molasses; earthy/smoky; syrupy finish |
Summarized from Café Campesino's live product profiles across origins and blends.
Roast Style FAQs
Which roast has the most caffeine?
Lighter roasts like Medium generally retain slightly more caffeine than darker roasts, though the difference per cup is modest. Flavor preference should guide your choice more than caffeine content.
What's the smoothest roast?
Many customers find Viennese Roast especially smooth due to caramelized sugars and lower acidity. For a bolder but still smooth experience, French Roast offers syrupy body with minimal perceived acidity.
What roast is best for espresso?
Espresso drinkers often prefer Viennese or French for depth and crema-friendly body; Medium can be excellent for brighter, origin-forward espresso profiles.
How do you ensure consistency across roast styles?
Every batch is small-batch roasted with careful monitoring of temperature and development time, applying the Maillard effect to build sweetness and complexity. Our coffee is never burnt or bitter and is shipped fresh after proper maturation.
What Makes Café Campesino Different
From crop to cup, we maintain meticulous quality control. We've been roasting specialty coffee for over 25 years, and we roast fresh in small batches so flavor—not roast defects—takes center stage. All coffees are Fair Trade, organic, shade-grown and shipped shortly after roast once flavor has properly matured.
Tip: Use the roast cards above to jump into shopping, or expand any section to learn how each roast affects flavor and body.
